Don’t do these 5 mistakes while setting up your Shopify store for SEO purposes. Shopify SEO is really important to rank your store in Google Search Results.
If you want your business to grow and if you are constantly looking for ways to improve and promote your products and services then you have come to the conclusion that digital marketing is the best answer to this question.
But again, the strategy you chose for your WordPress Website business is not going to work for your Shopify Store. You need to think out of the box to market your product and take a new approach towards it.
Shopify is a great platform to sell your products and services. Since its launch in 2004, it has grown a lot and attracted many businesses to open their online store.
Businesses too came on board thanks to the Easy to use Interface, Ready to use Templates, and a Robust System it provides, where it becomes easy to manage the inventory and keep a track of all the orders with a beautiful store for visitors to shop in.
Also Read: Best Shopify Apps to Increase Sales and Boost Traffic
You can manage all this without knowing Programming or any past Google Analytics Experience.
SEO (Search Engine Optimization) is an important factor in Shopify Store Success. Not everyone who starts an online store is aware of this and they eventually find themselves stuck with stagnant visitor traffic and fewer sales.
Avoid These 5 Shopify SEO Mistakes to Boost Sales
1. Not Using Google Search Consoles(Prev. Google Webmaster Tools)
When you dip yourself in the Shopify SEO ocean, a thing you should remember is to stay near the coast. Meaning always lookout for Google Search Console’s Suggestions to improve on the indexing.
Google as we all know is the largest search engine that handles 80% of the search traffic. So, to make sure your store is being properly indexed on Google, you must sign in for Google Search Console.
With Google Search Console you can submit a sitemap and your store’s URLs to Google for it to get indexed and show to the users searching for data related to your store.
Google also provides some deep insights into your store’s performance, visitor behavior, and suggests ways to improve the same.
So, it becomes essential to use Google Search Console for the betterment of your store
2. Improper Meta Tags
You should provide proper Meta Tags for the post or page to rank in the search results. Meta Tages consists of Meta Title and Meta Description.
Meta Title consists of the Tile which the user sees and what makes him click on it to view your page. Always keep the Meta Title attractive to get maximum click use of numbers and power words is recommended.
Meta Description is the paragraph that is shown below the Meta Title. It is like a Short Description briefly explaining the idea behind the title and what to expect inside the Page.
Also Read: 5 Tips to Rank your Multilingual Shopify Store
Things to note is that you must keep the Meta Title to 60 Characters and Meta Description to about 160 characters. Proper Meta Tags are a must for ranking your pages with Shopify SEO.
3. No Images Alt Tags
Image Alt Text is necessary for any image to rank on Image Search Results like the Google Images or Bing Images.
You can gain a decent amount of traffic from Image Search as users tend to search for raw product images before buying any product in real life.
Image Alt Tags are also useful whenever an image fails to load due to a slow internet connection, in that case, the image text becomes helpful to display text noting what the image is all about.
This also helps Screen Readers to read out text for people with impaired vision and helps them identify the image.
4. Having a Slow Loading Shopify Store
Faster Page Loading is crucial in Shopify SEO. No one likes to visit websites that take ages to load. As technology progresses people have better hardware to access websites. Websites too should be quick to load to not lose customers for silly reasons.
Shopify Store should be well optimized for user experience and page loading speeds. There are many reasons your store would load slow most common are the use of heavy images, tons of apps, and heavy scripts running on the front end.
Also Read: Steps to get started with Shopify Store in 2020
You can use tools like SEO Doctor for optimizing and compressing images and GTMetrix to measure the site loading speeds, that will load images faster. Also, remove unwanted Apps from your store that tend to slow down your store.
5. Having Broken Links and 404 Errors
Broken Links are very bad for SEO. Whenever your store is indexed and later a page gets deleted or changed to a different URL the user gets a 404 Error denoting the page has been moved or doesn’t exist.
To fix this issue you need to navigate to the Google Search Console and view all the broken links hampering visitor traffic to your store. Goto Crawl > Crawl Errors here you will find all the URLs that have the 404 error.
To fix it, you need to enter a new redirect URL to a relevant page.
If You’ve installed SEO Doctor App then it will automatically track and fix broken links and change them with working ones.
Fix All Shopify SEO Issues with SEO Doctor App
SEO Doctor App is a leading Shopify SEO Tool that helps fix SEO issues and boosts traffic to your store to Increase Rankings.
It comes equipped with many advanced tools that can fix issues causing low visitor traffic. It is an easy to use Shopify plugin with no extra setup needed.
If you have no time and still need the Shopify SEO on point the It also has an Autopilot mode that searches for issues like Broken Links, Meta Title, Meta Description, Image Alt Text and Compress Images for faster loading.
Also Read: Overcome Shopify SEO issues with SEO Doctor App
All this can be done manually as well with the Manual Mode.
It also has Integration to Advanced tools and Support like:
- JSON-LD Data Support
- Sitemap Submission
- Image Renaming
- Website Speed Booster
- Realtime 404 Error Tracking and Fixing
- Google Search Console Integration
- Google Knowledge Graph Support
- Google Page Speed Integration
- Google Mobile-Friendly Test
Having SEO Doctor App as your SEO Expert will boost traffic and make your pages rank on the Google Search Engine.
Download SEO Doctor APP | Visit SEO Doctor Website
Final Verdict
Shopify SEO is important for ranking your Store in 2020. You should brave the competition and rank your store for maximum attention and sales. Consider this before performing SEO on Shopify Store.