When running a website that sells items or services online, it helps to have a great conversion rate where people are clicking through onto what you have to offer. While a 2-5% conversion rate is a solid goal to aim for, you can improve even more, with some of the most successful businesses managing to have a conversion rate of over 10%. If you are looking to boost your website’s conversion rate, then you are in the right place as this guide outlines four key ways in order to make it a success. Read on now in order to learn all about it.
Search Engine Optimization
There is no point having a website if there is no one there to see it. That’s where the power of search engine optimization comes in. Simply put, this means tweaking your website in a particular way to make sure that it ranks well on Google and other search engines when people search for particular words. Make sure that you have information-rich content, use the right keywords in your content, and your webpages use the right meta description, SEO title and image tags. To learn more about how to use SEO to boost your business, click here to visit ALT agency.
Creating Relevant Links
People are only going to be willing to click on the links that your website provides if they are relevant. For example, if you are looking to make money through advertisement, you should make sure that those advertisements have some relation to the content on your website. Otherwise you aren’t going to have very strong conversion rates. Additionally, if you use affiliate marketing, those links should be directly related to what you are actually talking about.
A Well-Designed Above the Fold
People are quick to judge. This is especially true when they visit a website for the first time. That’s why it’s important that your above-the-fold section is well-designed and well-maintained in order to make sure that the attention of visitors is easily grabbed straight from the beginning. Make sure that you have a conversion link with a statement such as “Buy Now” or “Buy Tickets” straight away, so people can make that conversion as quickly as possible. This is why it’s also important to ensure:
Fast Loading Times
If your website takes a long time to download, then this could absolutely torpedo the likelihood of winning conversions. With each extra second that the loading time takes, you are more or less doubling the chances of losing that conversion. That’s why it’s important to take a lot of important measures to make sure that your website loads as fast as possible.
Broadly speaking, your homepage should load in under five seconds in order to make sure that people are happy when they visit your site. Make sure to double-check every page on your website through a third-party tool in order to check that it loads quickly.
If it doesn’t, take a look at the what is causing the issue and fix it for improved loading time.